A brand ________ is a specialized group of consumers and employees whose identification and activities focus around the brand
A) community
B) channel
C) association
D) personality
E) cluster
A
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The higher the marketing ROI, the less productive the company's marketing and sales strategies
Indicate whether the statement is true or false
Spates, Inc., manufactures and sells two products: Product H2 and Product E0. Data concerning the expected production of each product and the expected total direct labor-hours (DLHs) required to produce that output appear below: Expected ProductionDirect Labor-Hours Per UnitTotal Direct Labor-HoursProduct H21006.0600Product E01005.0500Total direct labor-hours 1,100The company's expected total manufacturing overhead is $266,468.If the company allocates all of its overhead based on direct labor-hours, the overhead assigned to each unit of Product H2 would be closest to: (Round your intermediate calculations to 2 decimal places.)
A. $141.00 per unit B. $496.86 per unit C. $123.42 per unit D. $1,453.44 per unit
An employer can refuse to hire on the basis of an applicant's prior arrest and conviction record, if:
A. a lower court granted probation to the applicant at some point. B. the employer can show that such a policy is job related. C. a judicial appeal upheld a prior decision. D. the company prides itself on a perfect record by all employees.
The ________ is designed to put the injured party in the position he would have been in had the parties never entered into a contract
a. restitution interest b. punitive damages c. expectation interest d. reliance interest