The focus group moderator

A. should share important demographic characteristics with participants.
B. should avoid the spoke-and-wheel pattern of questions and answers.
C. should be skilled in guiding a group in discussion.
D. should be seen as credible by participants.
E. all of the above.


Answer: E

Communication & Mass Media

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An interview used for speech research is best described as __________.

A. a conversation to establish interpersonal rapport between two individuals B. a divisive conversation between two people who may or may not know each other C. the ideas, testimony, conclusions or judgments of witnesses or recognized authorities D. a carefully planned question-and-answer session aimed at gathering information

Communication & Mass Media

Mrs. Conroy disagrees on the issue of abortion with her husband. According to her husband, the mother should be given the choice of discontinuing with an unwanted pregnancy as it may lead to a poor life for the child

He did, however, agree with his wife on the point that life is sacred and all attempts should be made to save it. Which philosophy did Mr. Conroy follow? a) Utilitarian b) Absolutist c) Existential d) Idealist

Communication & Mass Media

Essential components of communication include

A. sender, receiver, message, channel and feedback B. source, listener, message, channel and feedback C. sender, listener, message, channel, feedback, environment, context and interference D. source, receiver, message, channel, feedback, environment, context and interference

Communication & Mass Media

According to Larson and LaFasto's study of successful teams, the team, and not the leader, establishes a vision of the future

Indicate whether this statement is true or false.

Communication & Mass Media