A firm can lose all rights to a brand name if the name becomes a common descriptive term for that kind of product.
Answer the following statement true (T) or false (F)
True
Each firm should try to see that its brand doesn't become a common descriptive term for its kind of product. When this happens, the brand name or trademark becomes public property and the owner loses all rights to it.
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If the parties used a form contract, or the contract is partly printed and partly written, the printed terms control the written terms if the two conflict.
Answer the following statement true (T) or false (F)
A(n) ________ coalition is an emergent interest group which may become a coalition by taking collective action but has not yet done so.
Fill in the blank(s) with the appropriate word(s).
Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it
Fred is an opinion leader in his social networking community and best described as a(n) ________. A) lagging adopter B) innovator C) early adopter D) early mainstream adopter E) late mainstream adopter
Dyana Julian, president of Julian Juices, Inc, has approached you with the following questions: "Why must we use the process costing method to compute product unit costs for three lines of fruit juices? Why can't we consider using a job order costing approach?" Prepare a written response to Ms. Julian