Marketers can help consumers fill in their knowledge gaps through advertisements and product websites.
Answer the following statement true (T) or false (F)
True
When consumers seek information beyond their personal knowledge and experience to support them in their buying decision, they are engaging in an external information search. Marketers can help consumers fill in their knowledge gaps through advertisements and product websites.
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The invention of a machine to make plastic corks for wine bottles has severely affected companies that produce traditional cork. The invention of the machine for making plastic corks is an example of a(n) ______ advancement.
A. market B. social and political C. technological D. demographical E. economic
A(n) ________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.
A. external search B. alternative search C. postpurchase search D. cognitive search E. internal search
The future value of $200 received today and deposited for three years in an account which pays semiannual interest of 8 percent is ________
A) $253.00 B) $252.00 C) $158.00 D) $134.66
What are proactive political strategies? How do they help multinational companies (MNCs) to respond to political risks?
What will be an ideal response?