Employees at LennoCorp are motivated to work hard because they know that their performance will lead to monetary rewards that are worth the extra effort. According to the Expectancy theory, this compensation package has instrumentality.
Answer the following statement true (T) or false (F)
True
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The balanced scorecard has gained little acceptance as an approach to establish effective performance measurement
Indicate whether the statement is true or false
Which of the following is NOT true of reference groups?
A) Reference groups do not carry the weight of authority. B) Consumers look to reference groups to guide their buying behavior. C) Individuals use reference groups to anchor their own beliefs and attitudes. D) Reference groups are familiar to consumers. E) Reference groups are not a recent phenomenon.
Suggestion selling, point-of-purchase displays, and attractive store layouts are used by retailers to _____
a. reduce selling costs b. increase customer service c. increase impulse sales d. reduce channel conflict
Which of the following is NOT a disadvantage of outdoor advertising?
A. wasted coverage B. relatively high cost C. difficulty in reading the message D. short exposure time E. limited space for messages