________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others
A) Opinion leaders
B) Innovators
C) Surrogate consumers
D) Stealth marketers
E) Lagging adopters
A
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Which of the following is a strength of the behavioral approach?
A. it can accurately predict employee job satisfaction B. the universal style of team leadership is best C. the wide range of research on leadership behaviors gives it credibility D. the research supports that task and relationship behaviors lead to positive team outcomes
Olive is the dean of the business school, and she is meeting with all of the business faculty to discuss redesign of the School of Business, to implement some decisions, and to coordinate day-to-day activities going forward. This communication that Gail is engaging in is best described as ______.
A. upward communication B. lateral communication C. internal communication D. external communication
DFMA ______.
a. cannot be implemented using software b. refers to designed for maximum aggravation c. refers to products definitely for mature application d. refers to design for manufacturing and assembly
Venus Inc. recently borrowed $750,000 from its bank at a simple interest rate of 10 percent. The loan is for six months. The loan agreement requires the interest to be added to the amount borrowed and the total amount to be repaid in monthly installments. What is the loan's effective annual rate (EAR)?
A. 18.18% B. 17.50% C. 18.32% D. 14.12% E. 16.94%