Which of the following is an example of a trade promotion?
A) free samples
B) discount coupons
C) display allowances
D) contests for sales reps
E) premiums
C
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In word association, responses are analyzed by calculating ________
A) the frequency with which any word is given as a response B) the amount of time that elapses before a response is given C) the number of respondents who do not respond at all to a test word within a reasonable period of time D) all of the above
Luxury, all-inclusive vacations cannot be characterized as specialty products
Indicate whether the statement is true or false
RFID (in a lean systems environment) can be used to?
a. Alert customers to price changes b. Detect material consumption and remotely trigger replenishments c. Signal the end of a production run d. RFID is not typically used in a lean systems environment
Why is it important for firms in the same industry to choose distinct but different strategic positions?
What will be an ideal response?