Companies facing an online crisis from negative information spreading on the Internet should do which of the following?

A. ignore the press and communicate directly with the public using the web and social media
B. say no more than is absolutely necessary because anything your say will just help spread the negative information
C. track the blogosphere and social media to see what people are saying about your company or organizations
D. take their time in responding so that they are certain they are sending out just the right message


C. track the blogosphere and social media to see what people are saying about your company or organizations

Communication & Mass Media

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The myriad online news sites have resulted in less accuracy and truthfulness in online news accounts

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is an example of the fallacy of causation?

a. “I really don’t like her book but I don’t want to hurt her feelings.” b. “Even though I’m really busy today, I’d better visit my parents or they’ll be upset.” c. “Bruce is making me crazy with his excuses.” d. both a and b above e. a, b, and c above

Communication & Mass Media

A relay question, according to Adler and Elmhorst (1996):

A. is directed toward the group as a whole, and anyone is free to answer B. is aimed at a particular person, who is addressed by name C. is referred to the person who originally phrased it D. occurs when the leader refers a question asked by one member to the entire group

Communication & Mass Media

Each time you practice the same speech extemporaneously, the wording of the speech will be slightly different.

Answer the following statement true (T) or false (F)

Communication & Mass Media