Gopal bought a Schwinn road bike in good condition from a used bike shop for $160, thinking he got a steal. When he got home and searched for his bike on the Internet, he found the same model for sale from Walmart for $149 new. Rather than getting upset at the price difference, Gopal justifies the purchase to himself by deciding it was better to support a local bike shop than a chain. Gopal's rationalization is an example of someone trying to
A. reduce cognitive dissonance.
B. increase perceptual dissonance.
C. reduce negative motivation.
D. use selective perception.
E. explain attitudinal dissatisfaction.
Answer: A
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Indicate whether the statement is true or false
A company that is looking to maximize its market share would do well to follow ________ pricing
A) markup B) market-penetration C) market-skimming D) survival E) target-return
The net effects on a corporation of the declaration and payment of a cash dividend are to
A) increase assets and increase stockholders' equity. B) decrease liabilities and decrease stockholders' equity. C) decrease assets and decrease stockholders' equity. D) increase stockholders' equity and decrease liabilities.
A standard cost system may be used in
a. job order costing, but not process costing. b. process costing, but not job order costing. c. either job order costing or process costing. d. neither job order costing nor process costing.