The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases
A) group-discussion
B) market-test
C) market-buildup
D) brand development index
E) multiple-factor index
C
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Which of the following ratios provides a solvency measure that shows the margin of safety of bondholders and also gives an indication of the potential ability of the business to borrow additional funds on a long-term basis?
a. ratio of fixed assets to long-term liabilities b. ratio of net sales to assets c. number of days' sales in receivables d. rate earned on stockholders' equity
The capital expenditures budget summarizes future plans for acquisition of fixed assets
Indicate whether the statement is true or false
The most important disadvantage of a sole proprietorship is its:
a. perpetual life b. limited liability c. flexibility d. ability to raise capital e. unlimited liability
A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is
A. geographic proximity to the manufacturing plant. B. longevity in the industry. C. identification with a particular channel member. D. familial ties to other channel members. E. stakeholder position.