Discuss one limitation of financial statement analysis
Financial statement limitations include: (pick one)
· the fact that generally accepted accounting principles (GAAP) have flexibility with regard to methods, estimates, and assumptions that a company may use. This makes it more difficult to compare companies to each other even though they may both be using GAAP.
· the fact that ratio analysis needs to include more than one ratio. Many different ratios need to be used and sometimes the ratios present conflicting information. Interpretation of ratio analysis can be difficult and subjective.
· the fact that financial statements are prepared using historical costs and not adjusted for the effects of increasing prices. Among other things, this will make it difficult to predict how a company will perform in the future.
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Determining net cash flows from operating activities using the indirect method reveals cash collected from customers
Indicate whether the statement is true or false
Mobile advertising includes each of the following except:
a. commercial SMS text messages to individuals' mobile phones b. m-commerce c. advertising messages carried by mobile blimps d. interactive responses by message recipients e. consumer coupons on mobile phones
You should never include resale or sales promotion material in a negative-news message
Indicate whether the statement is true or false
Regina has made the same sales presentation twice a day for almost a month. At first, the presentation seemed to flow nicely but lately it has not seemed as effortless as it initially was. Regina might ask another sales rep to participate in ________ and critique her presentation.
A. cold calling B. requalifying leads C. closing the sale D. approach dynamics E. role playing