Zero-based budgeting requires the preparation of budget from scratch
Indicate whether the statement is true or false
True
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How does marketing research help managers make decisions?
What will be an ideal response?
What are the advantages and disadvantages of product-oriented layouts?
What will be an ideal response?
Technology is
A. the application of scientific knowledge to build products that customers desire. B. the application of knowledge and tools to solve problems and perform tasks more efficiently. C. applied sciences. D. one of the weakest marketing environment forces. E. the result of research performed primarily by universities.
Beach Corporation has a return on investment of 15%. A Beach division, which currently has a 13% ROI and $750,000 of residual income, is contemplating a massive new investment that will (1) reduce divisional ROI and (2) produce $120,000 of residual income. If Beach strives for goal congruence, the investment:
A. should be acquired because after the acquisition, the division's ROI and residual income are both positive numbers. B. should be acquired because it produces $120,000 of residual income for the division. C. should not be acquired because the division's ROI is less than the corporate ROI before the investment is considered. D. should not be acquired because it reduces divisional ROI. E. should not be acquired because it produces $120,000 of residual income.