Which is NOT a negative in rebranding an established brand by changing the name?
a. Internal confusion and uncertainty
b. Potential loss of credibility
c. Potential gain of consumers
d. Costly investment
c. Potential gain of consumers
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What are the characteristics of clear objectives?
What will be an ideal response?
Which statement BEST describes a criterion for drawing a quota sample?
a. The researcher does not try to control the representative nature of the sample. b. The researcher must draw all subjects in a population who meet the control di-mensions. c. The researcher tries to manage the representative nature of the sample by limiting the number of control dimensions. d. If a potential subject meets some but not all of the control dimensions, the re-searcher should exclude that subject from the study.
The price per unit is $1.00. The average variable cost per unit is 60 cents. The total fixed cost is $20,000. What is the break-even point?
A. 75,000 units B. 33,334 units C. 50,000 units D. 40,000 units E. 20,000 units
Meginnis Corporation's relevant range of activity is 3,000 units to 7,000 units. When it produces and sells 5,000 units, its average costs per unit are as follows: AverageCost per UnitDirect materials$5.20 Direct labor$3.75 Variable manufacturing overhead$1.65 Fixed manufacturing overhead$2.60 Fixed selling expense$0.50 Fixed administrative expense$0.40 Sales commissions$1.50 Variable administrative expense$0.50 If 6,000 units are produced, the total amount of direct manufacturing cost incurred is closest to:
A. $79,200 B. $62,700 C. $63,600 D. $53,700