The lead of a broadcast story is written akin to a ______.

A. paraphrase
B. print or Web lead
C. print or Web headline
D. direct quote


C. print or Web headline

Communication & Mass Media

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What is e-commerce?  Why might e-commerce transactions lead to particular difficulties in terms of service provision?  What can e-commerce providers do to enhance the quality of service in online transactions?  

What will be an ideal response?

Communication & Mass Media

TV dominates all other visual experiences in the world

Indicate whether the statement is true or false

Communication & Mass Media

Anna is giving a speech on the basic functions of the Electoral College. As the presentation gets under way, she cannot figure out how to advance to her first slide, and ends up not using her visual aid. What guideline for selecting the right presentation aid was violated?

A) estimate the audience size B) think about the speech objective C) evaluate your skill and experience using the chosen aid D) know the room

Communication & Mass Media

Monopolizing the conversation ________

A) may be necessary to make a point B) is never permissible C) is selfish and rude D) Both b and c.

Communication & Mass Media