The local public health department is working on a campaign to increase the number of children under the age of 12 who only ride in the back seat of a car. The communication team conducts a series of focus groups to find out why parents do or do not enforce this guideline. This information can then be helpful in:

a. measuring the public’s attitude
b. identifying misconceptions about safety
c. generating ideas for campaign slogans.
d. identifying what beliefs to focus on in the appeal


d. identifying what beliefs to focus on in the appeal

Communication & Mass Media

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Ryan does a survey of his class to see who owns a cell phone and whether or not college students

should own them. He finds that everyone in the class has a cell phone and believes that every college student should own one. Ryan ends up discussing why one cell phone plan exceeds another plan. What would be the best organization for Ryan's speech? A. Monroe's Motivated Sequence B. Comparative Advantages C. Problem-Solution Order D. Topical Order

Communication & Mass Media

Another word for emotional power is mythos

Indicate whether the statement is true or false

Communication & Mass Media

Zach believes that in conflict situations the goal is to find a solution that all those involved can accept. Zach's orientation to conflict is best described as:

A) ?hit-miss. B) ?win-win. C) ?win-lose. D) ?tie-tie. E) ?lose-lose.

Communication & Mass Media

Exploratory research is often done to offer detailed descriptions of a given communication phenomenon

Indicate whether the statement is true or false.

Communication & Mass Media