An important first step when choosing persuasive strategies is to

a. decide whether to use ethos, pathos, or logos as proof.
b. classify audience attitudes.
c. find common ground.
d. choose persuasive arguments.
e. reject fallacies.


b

Communication & Mass Media

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Which theory asserted that the best way to build a relationship is to reduce the amount of uncertainty the relationship involves?

A) identity management B) cognitive uncertainty C) uses and gratifications D) uncertainty reduction E) information uncertainty

Communication & Mass Media

Organizational __________ is (are) changeable because members' behaviors and their attitudes toward the organization can change

a. relationships b. credibility c. cooperativeness d. climate

Communication & Mass Media

Audience members

a. can usually see or hear a speaker's fear. b. rarely forget honest mistakes. c. know how anxious a speaker is feeling and quickly form negative impressions of the speaker. d. report noticing far less anxiety than the speaker experiences. e. rarely forgive mistakes by nervous speakers.

Communication & Mass Media

You should usually avoid drawing on your personal knowledge or experience when choosing a speech topic.

Answer the following statement true (T) or false (F)

Communication & Mass Media