The four Ps are commonly known as
A. the marketing mix or uncontrollable forces.
B. the environmental or controllable factors.
C. the environmental or uncontrollable forces.
D. the marketing mix or controllable factors.
E. environmental factors, both controllable and uncontrollable.
Answer: D
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Which of the following equipment purchased by a company has the greatest payback period?
A. A boiler that costs $20,000 with the potential to save $200 a year B. A computer system that costs $55,000 with the potential to save $5,000 a year C. A truck that costs $40,000 with the potential to save $2,000 a year D. A stove that costs $1,000 with the potential to save $200 a year
The organizational culture norm about the importance of the norm (e.g., are people willing to sanction others for violating culture norms) is known as:
A. the content B. the consensus C. the intensity D. the artifact
Assume that Bubba orders 15 cases of BBQ chips from Mays Potato Chips for his restaurant, Bubba's BBQ. Mays ships 15 cases of regular chips by mistake. If Bubba decides to keep the regular chips, in spite of the nonconformity with the contract, then the destruction of the chips when a water pipe breaks in the food storage room will result in:
a. Mays' having to bear the loss, because it shipped nonconforming goods to Bubba. b. Mays' having to bear the loss, because it failed to insure the chips. c. Bubba's having to bear the loss, because he accepted delivery of the nonconforming chips. d. Bubba's having to bear the loss, because it was a sale on approval contract.
Job ranking is a simple method that provides a precise measure of each job's worth.
Answer the following statement true (T) or false (F)