The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition
A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing
D
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Figure 4-2Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, display, audio quality, and text messaging. These factors are the typical ________ for smartphones.
A. value propositions B. core benefits C. consideration sets D. quality considerations E. evaluative criteria
Which of the following is a reason for a company to announce a stock split?
A) to reward investors B) to increase total stockholders' equity C) to decrease the market price at which the stock is trading D) to provide the shareholders with something of value, when the company cannot afford a cash dividend
Alice makes several purchases totaling $68.37. How would she write the word form of this amount on a check?
Lifelong learning requires
A. assessing the reasons behind one's successes and failures. B. sticking to the ideas that proved successful in the past. C. celebrating one's successes and generally maintaining a positive attitude. D. doing what feels most comfortable. E. relying on others' opinions to determine whether one is successful or not.