The group of American consumers born after 1994 is often called ________
A) Millennials
B) Generation Y
C) Generation X
D) baby busters
E) Generation Z
E
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Direct marketing includes catalogs, direct-response TV, kiosks, the Internet, and mobile marketing
Indicate whether the statement is true or false
Explain what is meant by management fads and fashions?
What will be an ideal response?
Companies that desire to maintain small inventories, quicker production time, reduced operating costs, and better-quality products should consider:
a. OSHA b. JIT c. TWA d. MBWA e. FTC
Employee ownership unionism is intended to improve all of the following except:
A. Alignment between employer and employee interests B. Alignment between employer and government interests C. Employee representation on corporate boards of directors D. Employee interests such as job security