_____ is the process of identifying and assessing what is being said about a company, individual, product, or brand
a. Media planning
b. Crowdsourcing
c. Social media monitoring
d. Networking
ANSWER: c
Social media monitoring is the process of identifying and assessing what is being said about a company, individual, product, or brand. It can involve sentiment analysis and text mining specific key words on social networking Web sites, blogs, discussion forums, and other social media.
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Which of the following accounts are normally reported as noncurrent liabilities on a classified balance sheet?
a. Notes payable due in 5 years and bonds payable b. Interest payable and mortgage payable c. Income taxes payable and salaries payable d. Capital stock and accounts payable
Which –of the following are the two possible responses to a questionnaire?
A) open-ended and segmented B) open-ended and fixed C) fixed and segmented D) close-ended and fixed
Discuss the importance of trust and credibility, and why it is important not to lose credibility
What will be an ideal response?
Which of the following is NOT part of the game plan for an effective interview experience?
A) Ask questions and provide answers that demonstrate you are prepared. B) Avoid asking for names of other contacts who might be helpful. C) Follow up as you indicated at the end of the interview. D) Wait for the interviewer to lead.