Which of the following statements is true of decentralization?
A. It does not require employees to understand their firm's mission, goals, and strategy.
B. A small number of people at the top of a firm have the power to make decisions.
C. Employee morale decreases with an increase in decentralization.
D. It allows employees to respond to customer needs more quickly and effectively.
Answer: D
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Which of the following is a legal liability?
A) sick pay that may be taken as time off B) sales taxes payable to the state C) gambling debt owed D) bribes due to foreign traders
Volunteers belong to a company's ________ publics
A) general B) local C) citizen-action D) media E) internal
Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward
A. employees. B. retailers. C. salespeople. D. wholesalers. E. end users.
Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants. The marketing manager was interested in how other restaurants had dealt with similar situations. Which of the following types of data would be the most appropriate way to find answers related to this marketing problem?
A. subjective B. experimental C. secondary D. primary E. quantitative