Collectively, the people, technologies, and procedures aimed at supplying an organization's marketing information needs are called
A. a marketing information system.
B. an information capture system.
C. a data warehouse.
D. a marketing database.
E. a data support system.
Answer: A
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According to the text, a stakeholder is an end user of a system
Indicate whether the statement is true or false
Which of the following is most accurate about leaders and followers?
A. followers need leaders, but leaders do not need followers B. leaders have an ethical responsibility to followers C. leaders do not initiate relationships with followers D. followers are not part of the leadership equation
Historically, more aspects of marketing have been standardized and coordinated worldwide by companies than has been the case for other value chain activities such as research and development and manufacturing.
Answer the following statement true (T) or false (F)
The most readily available reseller diagnostics are_______. Suppliers evaluate four categories of expenses – customer communications, paperwork flows, physical distribution, and financial risk assumptions – to learn whether certain costs are
under control and to contrast the efficiency of one channel versus another. a. partner relationship management system b. performance and activity reports c. expense-to-revenue ratios d. turns x earns