Discuss the major advantage of projective techniques over the unstructured direct techniques (focus groups and depth interviews)
What will be an ideal response?
Projective techniques have a major advantage over the unstructured direct techniques (focus groups and depth interviews): they may elicit responses that subjects would be unwilling or unable to give if they knew the purpose of the study. At times, in direct questioning, the respondent may intentionally or unintentionally misunderstand, misinterpret, or mislead the researcher. In these cases, projective techniques can increase the validity of responses by disguising the purpose. This is particularly true when the issues to be addressed are personal, sensitive, or subject to strong social norms.
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