Which of the following statements best illustrates the view of "utilitarianism"? I. From each according to his abilities, to each according to his needs. II. The risk reasonably to be perceived defines the duty to be obeyed and risks imports relation; it is risk to another or to others within the range of apprehension. III. An action is right when maximizing welfare and total well-being. IV
Individuals should pursue his or her own self-interest, even at the expense of others.
a. I only
b. III only
c. I and II
d. I, II, and III
B
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Active listening requires all of the following except
A. decoding. B. interpreting verbal messages. C. full attention. D. processing of information. E. focusing on the delivery rather than content.
The first continuous and organized research is believed to have been conducted in 1911 for ________ to be used ________
A) MRA; to sell its publications B) MRA; to locate outdoor billboards in the best locations C) Curtis Publishing Company; to better sell advertising space D) Curtis Publishing Company; to determine the optimal mix of cable TV channels on which to advertise E) Charles Coolidge Parlin; to determine pay scales for employees
At the extreme, micromarketing becomes ________ insofar as products and marketing programs are tailored to the needs and preferences of customers
A) differentiated marketing B) multi-segmented marketing C) local marketing D) mass marketing E) individual marketing
According to Hofstede’s Model of National Culture, a culture with a(n) _________ values saving, thrift, and persistence in working toward and reaching future goals.
A. long-term orientation B. power-distance orientation C. individualist orientation D. short-term orientation E. collectivist orientation