Studies show that readers of newspapers
A) pay little attention to advertisements.
B) are predisposed to seriously consider advertisements because reading requires focus.
C) rarely recall advertisements because the news consumes attention.
D) have short attention spans.
Answer: B
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A form of nonlistening that involves perceiving personal attacks, criticism, or hostility in communication that is not critical or mean-spirited is:
A) ?defensive listening. B) ?pseudolistening. C) ?selective listening. D) ?ambushing. E) ?literal listening.
What is the term used for measurement of outcomes against confirmed objectives set during the course of planning?
a) Evaluation b) Comprehension c) Comprehension d) Communication
Which of the following concepts is defined as, "language in the most significant factor in determining what we see in the world and how we think about and evaluate the world?"
A. linguistic determinism B. equivocation C. Sapir-Whorf hypothesis D. doublespeak
Your specific purpose in a speech, as opposed to your general purpose, focuses on ________
A) ?information in the speech B) ?the desired audience response C) ?background material D) ?the central idea E) ?the thesis statement