The _____ is the preferred entry point to a site which should start the navigation.
A. landing page
B. homepage
C. lead capture page
D. reference page
B. homepage
The homepage is the preferred entry point to a site and should start the navigation. Users should also be able to move from topic to topic in your site without returning to the homepage.
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________ refers to the design of an environment by stimulation of the five senses.
A. Terraforming B. Showrooming C. Ecoscaping D. Atmospherics E. Arboriculture
The statement of cash flows is presented on a working capital basis
Indicate whether the statement is true or false
Data concerning which of the following would be LEAST likely included in the forecasting section of a marketing plan?
A) variable costs B) fixed costs C) direct cost of sales D) sales projections E) demographic trends
What are common characteristics of the time before a change?
a. Uncertainty, rumors, and anxiety b. Clear understanding of what’s coming and how it will impact employees c. Widespread excitement and acceptance of the change d. Shock, depression, and bargaining