According to Ted Levitt, author of The Marketing Imagination, people buy the:
A) expectations of the benefits you promised
B) specific product you offered
C) promise of a long-term relationship
D) products that offer a "no hassle" guarantee
E) image of the product
A
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a. requires that lenders ensure borrowers will repay their mortgage loans. b. prohibits unfair and deceptive lending practices, although subprime mortgages are excluded from the scope of the Act. c. expands protection for borrowers of high-cost mortgage loans. d. requires that lenders disclose the minimum amount a consumer could pay on a variable rate mortgage.
A bargain and sale deed has no warranties
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