Rose spoke fondly of walking into her childhood home on winter days to the "delicious aroma of warm baked apples and cinnamon." Rose is

a. embellishing her language.
b. using a speech device.
c. using abstract language.
d. appealing to the senses.


Answer: d. appealing to the senses.

Communication & Mass Media

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What would Google’s “video fingerprinting” technology do?

a) Allow amateur filmmakers to put an invisible “fingerprint” in their movie. b) Make it possible for computers to spot copyrighted material. c) Speed up the transfer of large video files across the Internet d) None of the above

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Motives that involve being well liked or accepted are labeled as __________ motives

a. affiliation b. achievement c. power d. biological

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The theory that some people exert less effort when working in groups than when working alone is called __________

a) group orientation b) social loafing c) groupthink d) social bonding

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One way to enhance teamwork in a group is

A) give group members individual assignments. B) only allow verbal brainstorming. C) develop an plan to make sure everyone contributes to the presentation. D) review the problem only if it is deemed absolutely necessary.

Communication & Mass Media