Describe the key drivers of how consumers choose between personal, impersonal, and self-service channels
What will be an ideal response?
Complex and high-perceived risk services, people tend to rely on personal channels. Higher confidence and knowledge about a service and/or the channel are more likely to lead to use of impersonal and self-service channels. Customers who look for the functional aspects of a transaction prefer convenience that also leads to impersonal and service channels. The most convenient channel is also the most likely to be selected.
You might also like to view...
Transferor's warranties and presenter's warranties are implied warranties imposed only on those who sign an instrument
a. True b. False Indicate whether the statement is true or false
Hutchison Whampoa Limited (HWL) has businesses in ports and related services, telecommunications, property and hotels, retail and manufacturing, and energy and infrastructure. HWL makes no efforts to share activities or transfer core competencies among the businesses. HWL is following a strategy of __________ diversification.
A. dominant business B. related constrained C. related linked D. unrelated
Of the following, which is an advantage of trademark registration?
A. Potential damages are lower. B. After five years the mark becomes almost impossible to challenge. C. It allows the trademark owner to use the TM symbol to put others on notice of the protection. D. It can't be used as an internet domain name.
Which of the following, according to the IRS, is used to determine if a health plan qualifies for pre-tax status? (Select all that apply.)
A) An employer's self-insured plan B) COBRA health coverage C) Cancer and accident policies D) Retiree health coverage