Define perception and describe the three types of selective perception. Use personal examples in your discussion.
What will be an ideal response?
Perception is the process by which people select, organize, and interpret stimuli into a meaningful and coherent picture. The three types of selective perception are:
SELECTIVE EXPOSURE occurs when consumers decide to notice some messages and ignore others. The consumer is exposed only to those messages he or she wishes to process. Usually, the chosen messages are ones that are consistent with the consumer's attitudes and/or beliefs.
SELECTIVE DISTORTION occurs when consumers change or distort information that conflicts with their feelings or beliefs. The information may be interpreted incorrectly by the consumer.
SELECTIVE RETENTION is the process whereby a consumer remembers only that information that supports personal feelings or beliefs.
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Red blood cells come in many "blood types" including type A, type B, type AB, type O [lacking proteins A and B], Rh positive, Rh negative [lacking Rh+], and many others. If blood is transfused, the recipient detects any new or "foreign" proteins. These blood type proteins are
A. on the outer surface of the red blood cell membrane. B. in the red blood cell nucleus. C. inside the red blood cell cytoplasm. D. in the plasma where they have been secreted by the red blood cells. E. evenly distributed throughout the cell contents and plasma.
Which of the following is not a seller's remedy?
A) Right to withhold delivery B) Right to cancel the contract C) Right to cover D) Right to resell goods E) Neither C nor D is a seller's remedy
Charles owns 1,000 shares of stock in Temperan, Inc Charles wants to obtain corporate records including the corporation's minute book and accounting records. Under the Model Act, Charles is entitled to this information if he requests it in good faith and:
a. he has a proper purpose. b. he owns at least 1 percent of the company or $2,000 of stock. c. he is an employee of Temperan. d. he is a controlling shareholder.
Which of the following is true?
a. Cannot be bound on contracts made by an agent if the principal's identity is not disclosed to the third party. b. Cannot through ratification be bound on contracts made by an agent. c. Can be bound on contracts made by an agent even if the principal's identity is not disclosed to the third party. d. Cannot through ratification be bound on contracts made by an agent, but a principal can be bound on contracts made by an agent even if the principal's identity is not disclosed to the third party.