Ellie is a Girl Scout who goes door to door selling cookies. She finds that, by asking people to buy one box of cookies so that she can go on a field trip, they often buy more when she later tells them that she is competing with other scouts to win an even larger trip. On average, Ellie finds that about 25% of people buy more than one box of cookies, although she has no real way of predicting
which customers will purchase a larger order. Ellie is using the _____ sales technique and her behaviour is reinforced according to a _____-ratio schedule.
A) foot-in-the-door; fixed
B) foot-in-the-door; variable
C) door-in-the-face; fixed
D) door-in-the-face; variable
B) foot-in-the-door; variable
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A blurry letter looks like B if followed by IRD, but looks like P if followed by ROOF. What conclusion does this observation support? a. Word recognition depends on a special area of the brain
b. We read short, familiar words faster than longer or less familiar ones. c. We can read about 11 letters during a single eye fixation. d. We read a word as a unit, not one letter at a time.
Liz and Richard got married with the idea that if their marriage made their careers too difficult they could get divorced. This is an example of a social trend in _____ that is affecting traditional marital models
a. transitions in gender roles c. increased voluntary childlessness b. increased acceptance of cohabitation d. reduced premium on permanence
The _____ is a thorough and lengthy battery of eight standardized neuropsychological tests.
A. Bender-Gestalt II B. Halstead-Reitan Neuropsychological Battery C. Luria-Nebraska Neuropsychological Battery D. Universal Nonverbal Intelligence Test
Which of the following terms refers to the continuation of a visual sensation after removal of the stimulus?
a. Afterimage b. Preimage c. Fovea d. Dilation