The heart and soul of on-air and off-air production is:
a. identifying an audience
b. capturing an audience
c. entertaining an audience
d. audience measurement
e. both A & B
f. all of these
g. none of these
.E
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One technique to manage information is to photocopy materials. A downside to this is
________. A) you can write in the margins B) you reduce the bulk of sources C) it is expensive D) the integrity of the information is maintained
Scott is interested in local discussion regarding whether his hometown should
become part of Tree City U.S.A. He has read local newspapers and transcripts about the matter, and he now has the opportunity to interview a city official whose department oversees the planting and maintenance of the city's trees. Scott asks you whether he should interview the official. How should you respond? A) Do the interview. The official could furnish a perspective that otherwise could be lacking or absent. B) Do the interview. The official may offer to ghostwrite your speech for you, ensuring you will have a good speech. C) Forget the interview. If you've already read newspaper accounts of the issue, there's no need to waste your time or the official's. D) Forget the interview. The official obviously will have a biased view, and you'll want to keep your speech free from bias and influence.
An attempt to persuade is an attempt to
a. convince. b. educate. c. demonstrate. d. deny.
In a preparation outline, the specific purpose should be placed
A) in the introduction. B) at the top of the outline. C) on the source page. D) at the bottom of the outline.