One explanation for the effectiveness of persuasive appeals that match an attitude’s function is:
a. matched appeals are more succinct
b. matched appeals are more ego-involved
c. matched appeals speak to the receiver’s psychological needs
d. matched appeals are less extreme
c. matched appeals speak to the receiver’s psychological needs
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In informative speaking, you should encourage listeners to adopt a new perspective on the information you're presenting by__________.
A. avoiding controversial information B. convincing the audience the information is accurate C. giving your audience members a new context or reference point D. all of these choices E. none of these choices
When Henri wants to share information with Chantal but not with others in a room, he switches from
speaking English to speaking French, which Chantal understands. Which of the following best describes what Henri does to keep his comments to Chantal private? A) He decodes his message in a way he thinks only Chantal will understand. B) He changes the cultural context of the message in a way he thinks only Chantal will understand. C) He changes the temporal context of the message in a way he thinks only Chantal will understand. D) He encodes his message in a way he thinks only Chantal will understand.
According to the text, the most frequently used speech organizational pattern is the topical pattern.
Answer the following statement true (T) or false (F)
The print epoch emerged with the invention of the phonetic alphabet
a. True b. False Indicate whether the statement is true or false