External communications specialists may be required to have a broad range of journalism and media production skills

Indicate whether this statement is true or false.


Answer: T

Communication & Mass Media

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Over the past 30 years, the Big Three television networks (ABC, CBS, and NBC) have done which of the following?

A. They have dramatically increased their share of the viewing audience because of innovative hit shows. B. They have kept a steady audience. C. They have lost one third of all their viewers to cable, syndicated programming, and independent stations. D. They have shared the same owner at least once.

Communication & Mass Media

An effective research strategy should produce information from

A) many sources that provide a single type of supporting material. B) a single source that provides many types of supporting material. C) mostly personal experience and direct observation. D) a single source that provides a single type of supporting material. E) many sources that provide many types of supporting material.

Communication & Mass Media

Cable nets and the WB would schedule several plays of the same children's show each day because

a. children are loyal to the program, not the network. b. the channels were new and could not afford more programming. c. the children's television regulations required them to do so. d. animation is inexpensive to produce.

Communication & Mass Media

Topics in the news are usually appropriate for classroom speeches, because most students are interested in world events if linked to the audience

Indicate whether the statement is true or false

Communication & Mass Media