When a PR department hires outside contractors or freelancers to do work and is charged a fixed fee, it:
a. is paying a specific charge for all work and expenses involved in the project.
b. is paying a specified monthly retainer plus expenses.
c. is responsible only for actual expenses, not out-of-pocket costs.
d. is likely to overpay the supplier or contractor.
A
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In the 1980s the FTC appeared to
a. increase the frequency of fines against advertisers. b. increase the dollar amounts of fines against advertisers. c. back off from its aggressive role of the 1970s. d. focus exclusively on product packaging.
What is the function of a preview in a speech? Why is it important to give the structure of the speech immediately before going through the structure of the speech?
Fill in the blank(s) with the appropriate word(s).
If an architect was giving a presentation that involved a simulated guided tour of a proposed building project, which organizational pattern would be most effective?
What will be an ideal response?
Identify at least three types of nonverbal communication.
What will be an ideal response?