Differentiate between marketing strategy and advertising strategy.
What will be an ideal response?
Marketing strategy is the statement of how the company is going to accomplish its marketing objectives. It will help determine who the targets of advertising should be, in what markets the advertising should appear, and what goals the advertising should accomplish. The advertising objective declares what the advertiser wants to achieve with respect to consumer awareness, attitude, and preference; the advertising strategy describes how to get there. Advertising strategy consists of two substrategies: the creative strategy and the media strategy.
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Lessons that are learned from Starbucks' company's cooperation with NGOs include all of the following except:
A) don't wait for a crisis to collaborate. B) recognize that collaboration involves some compromise. C) think strategically about relationships with NGOs. D) appreciate the value of the NGOs dependence. E) understand that building relationships with NGOs takes time.
________ describes the employees' skill in serving the client
A) External marketing B) Internal marketing C) Promotional marketing D) Direct marketing E) Interactive marketing
The accounts in the ledger of Monroe Entertainment Co are listed in alphabetical order. All accounts have normal balances. Accounts Payable 1,500 Fees Earned 3,000 Accounts Receivable 1,800 Insurance Expense 1,300 Investment 2,000 Land 3,000 Cash 2,600 Wages Expense 1,400 Withdrawals 1,200 Owner's Equity 8,800 Prepare a trial balance. The total of the debits is
A) $13,300 B) $9,400 C) $9,100 D) $9,600 E) $20,600
Which three antecedent conditions have an impact on servant leadership?
A. context and culture, societal effect, follower receptivity B. follower receptivity, emotional healing, creating value for the community C. follower performance and growth, societal impact, behaving ethically D. context and culture, leader attributes, follower receptivity