Prospecting is the step in the selling process in which the salesperson ________
A) gathers detailed information about a prospective customer before making a sales call
B) meets the customer for the first time
C) identifies potential customers
D) tells the customer the product's general benefit
E) clarifies and overcomes customer objections to buying
C
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A(n) ________ is a descriptive thought that a person has about something
A) lifestyle B) motive C) belief D) attitude E) cognition
________ are price discounts given to distribution channel members like wholesalers and
retailers to carry merchandise. A) Carrying costs B) Trade margins C) Franchise fees D) Slotting fees
Microsoft Excel is an example of project management software
Indicate whether the statement is true or false