What is a brand? What are the advantages of branding?
What will be an ideal response?
A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service. Consumers view a brand as an important part of a product, and branding can add value to a consumer's purchase. Customers attach meanings to brands and develop brand relationships. As a result, brands have meaning well beyond a product's physical attributes. Branding helps buyers in many ways. Brand names help consumers identify products that might benefit them. Brands also say something about product quality and consistency — buyers who always buy the same brand know that they will get the same features, benefits, and quality each time they buy. Branding also gives the seller several advantages. The seller's brand name and trademark provide legal protection for unique product features that otherwise might be copied by competitors. Branding helps the seller to segment markets.
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A hypothesis of how a program (as an intervention) would produce its expected outcomes is called a ______.
a. meta-evaluation b. theory of change c. statement of work d. worth-based evaluation
Use italics for the names of genera, subgenera, species, and _______________
a. subspecies b. kingdom c. origin d. classification
If the Office of the President hopes to maintain a solid image with media and the public, it must "manage the news" by following seven principles used by President Ronald Reagan's communications advisors. List several of those principles
What will be an ideal response?
Which one of the following would be the most effective for increasing self-motivation?
A) Improve your skills related to the goals you want to attain. B) Lower your level of self-expectation. C) Lower your work ethic to a level you can easily attain. D) Find work that is motivated primarily by external rewards.