Identify the similarities between Alderfer's and Maslow's needs theories.
What will be an ideal response?
Answer: Roughly speaking, existence needs subsume physiological and security needs, relatedness needs are similar to social and esteem needs, and growth needs correspond to self-actualization. ERG theory proposes that several needs can operate at once. Whereas Maslow said that self-actualization is important to people only after other sets of needs are satisfied, for Alderfer employees can be motivated on the job to satisfy existence, relatedness, and growth needs at the same time. Maslow's theory is better known to American managers than Alderfer's, but ERG theory has more research support. Both have practical value in that they remind managers of the types of reinforcers or outcomes that can be used to motivate people.
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Firms should report a loss due to write-down of inventory in the cost of goods sold account on the income statement
a. True b. False Indicate whether the statement is true or false
Lasiter Corp reported net credit sales of $2,000,000 and cost of goods sold of $1,400,000 for 2014 . On January 1, 2014, accounts receivable was $250,000 . Amounts owed by customers increased by $20,000 during 2014 . Rounding to two decimal places, what is Lasiter's accounts receivable turnover rate for 2014?
a. 8.33 b. 8.00 c. 7.69 d. 7.41
Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey
Indicate whether the statement is true or false
To target promotions effectively, NMCs need to have
A) sufficient financial incentives from the marketer. B) an interest in the message they deliver to an audience. C) a source of advertising revenue. D) a stakeholder relationship with the marketer. E) audiences that do not use mass media at all.