Discuss the elements needed to implement successful relationship marketing strategies.
What will be an ideal response?
Most successful relationship marketing strategies depend on:
CUSTOMER-ORIENTED PERSONNEL. An employee may be the only contact a customer has with the firm, so in that customer's eyes, the employee is the firm. Any person, department, or division that is not customer-oriented weakens the positive image of the entire organization.
TRAINING. Training is important to implement the other elements.
EMPOWERMENT. Delegation of authority to solve customer problems quickly, usually by the first person that the customer notifies regarding a problem.
TEAMWORK. Collaborative efforts of people to accomplish a common objective. Job performance, company performance, product value, and customer satisfaction all improve when people in the same department or work group begin supporting and assisting each other and emphasize cooperation instead of competition.
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A ______ is a tool for analyzing processes that have high service content by specifying how the service will be provided.
A. value stream map (VSM) B. process simulation C. service blueprint D. process chart
Key attributes of m-commerce include each of the following except
A) personalization. B) localization. C) separation. D) convenience.
What is a cash flow budget?
What will be an ideal response?
A food warehouse manager plans to conduct a check on damaged packages. The warehouse covers a large area and products are spread out over the entire building
Assuming that no products are more likely to have damaged packages than any other, what statistical sampling method would be used to reduce the time and effort required to do the study?A) Convenience sampling B) Stratified random sampling C) Cluster random sampling D) Systematic random sampling