The company's research department needs to provide more real-time interaction with its partners and consumers. After holding several meeting, the department decides to develop a presence on multiple social networking sites for sharing information. Which of the following minimizes the potential exposure of proprietary information?
A. Require a confidential statement be attached to all information released to the social networking sites.
B. Establish a specific set of trained people that can release information on the company's behalf.
C. Require each person joining the company's social networking initiative to sign an NDA.
D. Establish a social media usage policy and provide training to all research department employees.
B
Explanation: To minimize the potential exposure of proprietary information, the company should establish a specific set of trained people that can release information on the company's behalf.
None of the other options will ensure that only certain individuals can release approved information. A confidential statement is usually attached to email messages, not social media sites. Social media sites cannot be secured. Requiring personnel to sign an NDA still does not ensure that they understand what they can and cannot post on social media.
While you should adopt a social media usage policy and provide training to all personnel, it is still best to designate certain individuals that will be able to release information on the company's behalf.
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