How does sales promotion differ from promotion in general?
What will be an ideal response?
Sales promotion is an activity or material that acts as a direct inducement, offering added value or incentive for the product to resellers, salespeople, or consumers. Examples include free samples, games, rebates, sweepstakes, contests, premiums, and coupons. Sales promotion should not be confused with promotion; sales promotion is just one part of the comprehensive area of promotion. Marketers spend more on sales promotion than on advertising, and sales promotion appears to be a faster-growing area than advertising.
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Two prominent features of the strategic plan are sales forecasts and the mission statement.
Answer the following statement true (T) or false (F)
Many firms are finding that high-tech, computerized training has dual benefits. It develops employees who are more effective and reduces costs at the same time. Employees at FedEx take computer-based job competency tests every 6 to 12 months. This is an example of a(n) ________ ________ tangible resource.
A. physical B. technological C. financial D. organizational
Polaris Industries is forecasting its financial statements for Year 6. Selected financial information for Year 5 is provided in the table
What is the interest expense for Polaris Industries in Year 6? (Assume that Polaris Industries average cost of debt is 11.76%.) Selected Financial Information Polaris Industries Inc ($ '000) Year 5 Long Term Debt 18,000 Interest Expense 1,350 A) $2,117 B) $2,347 C) $3,114 D) $4,139 E) $4,234
A company has three employees. Total salaries for the month of January were $8,000. The federal income tax rate for all employees is 15%. The FICA-social security tax rate is 6.2% and the FICA-Medicare tax rate is 1.45%. Calculate the amount of employee taxes withheld and prepare the company's journal entry to record the January payroll assuming these were the only deductions.
What will be an ideal response?