The basic goal of a positioning strategy is to
A. create and maintain primary demand for a product.
B. create a long-term market for a product category.
C. minimize product differentiation.
D. correlate the total product concept with the product's position in the product life cycle.
E. own a concept that establishes the product in the prospect's mind.
Answer: E
You might also like to view...
_______ are voluntary collectives with the purpose of advancing their members' interests. One example of such a collective is the Teamsters Union.
A. Clan cultures B. Nonprofit organizations C. Volunteer co-ops D. For-profit organizations E. Mutual-benefit organizations
Why is the measurement of corporate social responsibliity such a pressing and contentious area within the overall CSR debate?
What will be an ideal response?
Connor Publishing's preferred stock pays a dividend of $1.00 per quarter, and it sells for $55.00 per share. What is its effective annual (not nominal) rate of return?
A. 6.62% B. 6.82% C. 7.03% D. 7.25% E. 7.47%
Part of ethical selling is learning to listen
Indicate whether the statement is true or false