A local pizza parlor sends coupons in the mail to homeowners that have ordered from them in the past. This is a form of direct marketing.

Answer the following statement true (T) or false (F)


True

Direct marketing is advertising that communicates directly with consumers and organizations in an effort to provoke a response.

Business

You might also like to view...

The World Bank classifies countries as: eastern, central, and western

Indicate whether the statement is true or false

Business

Managers of a discount retailer would use which of the following to access up-to-the-minute sales information obtained from the store's cash registers around the country in order to detect problems with products, promotions, and even the firm's

distribution system? A) a company intranet B) secondary data C) a prediction market D) market intelligence E) a convenience sample

Business

Answer the following statement(s) true (T) or false (F)

1. Having less grounding in common makes cross-cultural communication significantly more demanding than communicating in a single culture. 2. When translators know the meaning of words and the grammatical rules for putting them together, effective communication is often still not achieved. 3. The second language in use in international business is most often French. 4. In high-context cultures, the message is conveyed largely by the words spoken. 5. In low-context cultures, a good deal of the meaning is implicit, and the words convey only a small part of the message.

Business

Discuss the internal and external measures of project success

What will be an ideal response?

Business