When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events, like birthdays and anniversaries, this is referred to as:
a. Event-based marketing
b. Segmented selling
c. Personal holiday marketing
d. Extreme segmentation marketing
a
You might also like to view...
What appeals to you about printing your own clothes and shoes?
What will be an ideal response?
Many restrictions on advertising have been held to violate both the Constitution and the antitrust laws
a. True b. False Indicate whether the statement is true or false
During his first month of employment, Alix took a draw of 5% against his minimum sales amount of $15,000 in monthly sales that must be deducted from his pay during the first month that he reaches his minimum sales amount. He receives $18,000 annually in base salary plus a 5% commission on his sales. He receives his base salary on a semimonthly basis and receives his commissions on the final pay
date of each month. During his second month of employment, Alix sold $24,000 of equipment. What is Alix's gross pay for the end of the second month of employment? A) $1,950.00 B) $1,500.00 C) $1,350.00 D) $1,200.00
The entire system-building effort is driven by
A) organizational change. B) feasibility studies. C) the information value chain. D) user information requirements. E) available information technology.