Bobbie bought a Dell computer because her brother has one, and he seems to be satisfied with it. She did not compare any other computers when making this choice. Which type of choice process did Bobbie use?
A) affective choice
B) attitude-based choice
C) rational choice
D) attribute-based choice
E) instrumental choice
B) attitude-based choice
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Symptoms of groupthink include
A. Negative stereotypes of outsiders. B. Positive synergy. C. Optimized critical thinking. D. Encouraged functional conflict. E. Failed projects.
The supply chain perspective on technology suggests that:
a. network externalities are more likely to exist at the retail level than at the end-user level. b. creative destruction is more likely to apply among categories of adopters at the end-use level than elsewhere in the supply chain. c. supply and demand ultimately determine prices, just as in more conventional markets. d. incremental innovations are more likely to occur at the supplier level of the supply chain, while more radical innovations are likely to occur at the end-user level. e. although actual end-user behavior may not have changed significantly, major innovations at higher levels in the supply chain (i.e., at the level of suppliers) can be characterized as revolutionary.
Which of the following statements regarding social forces is most accurate?
A. Social forces determine all of the other environmental forces that affect an organization. B. Social forces within an organization motivate employees to improve their productivity. C. Social forces can have a dramatic impact on marketing strategy. D. Of all the environmental forces, social forces are the easiest for a marketer to manipulate. E. As a social force, consumer incomes have more impact on marketing strategy than demographics.
The EU has generally taken a more aggressive approach to environmental protection than the U.S. has. One significant example is the EU's requirement to carefully consider and approve the introduction of: A) genetically modified organisms
B) herbicides and pesticides. C) gasoline-powered vehicles. D) nuclear power plants.