Bella decided to hire a nonfamily member as her successor instead of selecting one of her children. What might explain her decision?
A. Bella didn't think her children wanted the job.
B. Bella wanted to bring in new skills and expertise.
C. Bella's children could never agree on anything.
D. The competition had stepped up its game.
Answer: B
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Corporate strategy is formulated by ______.
A. the organization’s top managers B. the entire organization C. third-party consultants D. people in charge of marketing and manufacturing
Internal control does not consist of policies and procedures that
A) protect assets from misuse B) aid management in directing operations toward achieving business goals C) guarantee the company will not go bankrupt D) ensure that business information is accurate
Which marketing strategy would Krispy Kreme doughnuts be using if it decided to begin selling its doughnuts in Mexico for the first time?
A. positioning B. diversification C. market penetration D. product development E. market development
In global marketing research, what kind of information is best acquired from secondary data?
A. prices being charged for a product by a competitor B. restrictions on the importing of products such as quotas or tariffs C. sales of a company's own products in a foreign country D. information about products being sold by a competitor E. promotional activities of competitors