To illustrate hot and cool media, McLuhan analyzed

A. a presidential debate
B. telephone messages
C. television commercials
D. celebrity speeches


Answer: A

Communication & Mass Media

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Which magazine made photographer Annie Leibovitz famous?

a. Newsweek b. Saturday Evening Post c. Rolling Stone d. Life

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Extending the time you dwell on a word can give that word a sense of importance.  2.  The repetitions of the initial consonant sounds of words is known as pitch.  3. Projection is adjusting your volume appropriately for the subject, the audience, and the situation.  4. Among the characteristics of fluency is the flow of words.  5. Movement is included in the category of gestures. 

Communication & Mass Media

In most news organizations, editors will allow reporters to respond to changes that are made to stories

Indicate whether the statement is true or false

Communication & Mass Media

Speeches formatted with the cause-effect pattern tend to divide naturally into two basic parts or sections

Indicate whether the statement is true or false.

Communication & Mass Media