What four main elements does the marketing mix contain?
What will be an ideal response?
Every marketing mix contains the following: Product, which includes product design, brand name, packaging, and warranties Price, which is concerned with both base prices and discounts of various kinds Distribution, which involves not only transportation and storage but also the selection of intermediaries Promotion, which focuses on providing information to target markets
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The world economy has remained static over the past 60 years
Indicate whether the statement is true or false
Which of the following is a demographic variable?
A) generation B) personality C) fensity D) nationality
The U.S. Department of Commerce offers assistance to small firms through its Trade Information Center and its Global Export Market Information Service.
Answer the following statement true (T) or false (F)
Allocated joint costs are useful for:
A. Determining whether to continue producing an item. B. Controlling user department costs. C. Determining inventory cost for accounting purposes. D. Setting the selling price of a product.