In persuasive messages, the careful evaluation of the content of a message is accomplished via which route of processing?
a. central
b. peripheral
c. attributional d. dissonant
e. relational
a
You might also like to view...
Summer, the owner of a music box company, subscribes to equity theory. It is likely that she will be especially concerned that
a. she maximizes employees' participation in the making of company decisions. b. individuals who put the most into the company earn the highest salaries. c. she provides for a variety of different kinds of rewards. d. salaries are based on objective measures of performance.
The humanistic approach has several limitations, including lack of
a. empathy. b. biological support. c. empirical support. d. ability to assist clients.
The retina consists of cells called _____ that are sensitive to light
A) nephrons B) photoreceptors C) keratinocytes D) melanocytes
We payattention to one thing at a time and ignore others; that is, some things stand out and
others become background. This principle is known as A) figure-ground B) texture gradient C)binocular disparity D) proximity